Integrated Retail Design Concept
BRAND ENVIRONMENTS
SPACE PLANNING
CREATIVE DIRECTION
VISUAL MERCHANDISING
The Dilemma of Good-Looking Design
Design’s biggest stumbling block is its looks. So enamoured are we by its appearance that often we are unable to look beyond its aesthetic aspects. Frequently mixed up with its cohorts —Art, Appeal, and Style, its purpose lies far beyond. Good ’looking’ design is the cherry on the cake, unsubstantial without the cake. Repeatedly…
FIVE HALLMARKS OF STRONG BRANDS: EMPHASIZING BRAND EXPERIENCE & MORE.
Notwithstanding the colossal impact that the pandemic has had on global economies and businesses alike, a striking obverse saw a surge of businesses that grew out of the necessities of the new normal. A glut of business drowned away, simultaneously others sailed smoothly through these troubled waters. Some brands have always been evocative, others attempt…
How to adapt your retail format to the ‘Future of Retail’
The past few years have seen several brands and retailers make forays in the arena of bricks & clicks. However, there are many that still grapple with which path to follow, to ensure their balance sheet stays in the black. Here is a curated map of retail brands and the strategies actioned by them in…