Services
STORE PLANNING
COMMUNICATION DESIGN
PLANOGRAMS
TRAINING & GUIDELINES
Skills
SIMPLIFYING COMPLEXITIES
BUSINESS ORIENTATION
The BRIEF
The young 3rd generation scion of ‘Chandana Bros’ a multi-generational, departmental family store was keen to modernize their traditional business in lieu of evolving shopper needs.
Inspired by his global travel, he aimed to bring a contemporary experience to Visakhapatnam. Set over 22,000 sq ft, the flagship store catered to the price-conscious local residents as well as nearby towns and villages.
Set over 22,000 sq ft, the flagship store catered to the price-conscious local residents as well as nearby towns and villages.
``When legacy meets innovation
And tradition meets transformation``
When legacy meets innovation
And tradition meets transformation
CHALLENGES
A fragmented merchandise assortment, overstocked with scattered placements, dated mannequins and stlying techniques, atypical product on poor quality non-standard hangers, the complexities were many.
CHALLENGES
A fragmented merchandise assortment, overstocked with scattered placements, dated mannequins and stlying techniques, atypical product on poor quality non-standard hangers, the complexities were many.
APPROACH
Along with the renovation, we planned the store for 3 M’s: Modenization, Modularization & Minimilaism.
Next was a deep dive in the space-sales-stock analysis to arrive at an optimized and profitable layout. Followed by ironing out tough wrinkles such as messy adjacencies, incorrect materials etc.
We then devised a VM strategy wherein the store would be well-maintained at all times by the retail staff as they did not have a robust in-house VM team
THE IMPACT
- The façade was a digital delight.
- A smooth, harmonious and intuitive store layout optimized for high GMROF.
- The VM was attesting with zer0 maintenance.
- Sharp on-brand Visual Communication.
CMR Fashions became the Talk & Toast of town. The brand signed us up for another 8+ stores.
Watch this 3 minute video for the entire case study
