Services
VISUAL MERCHANDISING
STYLING
STYLING
Overview
Explorations of myriad expressions for Women’s Indian Ethnic wear at Shoppers Stop.
Skills
EMPHATIC DESIGN
CREATIVE THINKING
RESOURCE MANAGEMENT
CREATIVE THINKING
RESOURCE MANAGEMENT
Challenges
Shoppers Stop repeated its marketing promotional campaigns on an annual basis. Having a fresh take each year whilst still keeping it in sync with the overarching identity of the chain required a fine balance of aesthetic ability along with reinforcing the brand positioning.
CLASSIC, TRADITIONAL & ETERNALLY INDIAN
What could be more Indian that the very Bollywood and Desi tadka?
KITSCH, COLOURFUL AND MASALAEDAR!
Blending style with simplicity is the mantra for modern Indian woman who is both urbane and traditional at the same time.
CONTEMPORARY BUT QUINTESSENTIALLY INDIAN
This project was done in the capacity of a Category Visual Merchandiser at Shoppers Stop.